Qualitative Analysis Masterclass: Part 1 Doing it - Principles, Processes and Skills

October 2010 - date TBA

Analysing and interpreting qualitative research is one of the most important skills that distinguishes the professional from the competent; the inspired from the mundane. But it's not easy to learn on the job, and many of those who do it well can find it hard to describe and teach what they do.

This Masterclass, based on the definitive work by Gill Ereaut^*, (see below) makes clear the principles, processes, models and skills of A & I, so you can develop your own style, procedures and thinking.

The day consists of a series of short lectures, exercises, and syndicate work to follow a case study step by step. This will give you the tools and frameworks to develop a unique style that is suitable for the types of projects that you do.
You can explore ideas on different operations and procedures that can help ensure your analysis and interpretation is rigorous and thorough, but also practicable and time-efficient. Once you have a clear story, your presentations will be more powerful and effective.

It's for anyone with at least a basic experience of moderating and/or qualitative project management and an interest in developing their knowledge and skills in Analysis and Interpretation (including those who need to manage more junior moderators). Senior researchers without formal training in A&I will also find it stimulating and insightful.

Tutors
This year's tutors are Joanna Chrzanowska and Audrey Anand, who bring a wealth of experience in research, planning and training, to the course.

Fee
£350 (+ VAT) per delegate
All-in price for those who do both Part1 and Part2 courses £575 (+VAT)

Analysis & Interpretation in Qualitative Market Research by Gill Ereaut from the 7 volume Qualitative Market Research; Principle and Practice. Sage 2002. (Eds Imms, Ereaut and Callingham)

If you have any questions or comments please or contact us here