The role of Account Planners and Strategic Planners has spread well beyond its Ad Agency origins and is well established with Direct Marketing, Design and PR Agencies.

Even in those Agencies where the title of Account Planner is not used, there is still a vital need for a strategically-sound approach that is consumer-relevant, meets real business needs and market-place conditions and is creative and imaginative.

Our programmes address key Planning skills such as Creative Thinking Techniques and Workshop Facilitation, specialist topics such as Consumer Psychology, Market Research and broader Marketing and Business knowledge.

Many Planners find events within the 'open' Qual Programme very relevant.

It is also generally true that the Marketing Services sector is not especially good at training people in general management skills such as delegation and motivating staff/colleagues - but we can offer a range of such programmes for Account Planning/Strategic Planning staff.

Click on any of the buttons to the left for more details - all of them are based on first-hand experience of working within the specific context of the marketing communications sector, and the specific needs and conditions this entails.

If you can't find what you are looking for email us or telephone 01243 814777 with your enquiry - we are always happy to make suggestions, proposals or just chat about your needs.