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AQR in association with Mike Imms Partners in Development proudly presents

The Essential Guide to the Universe of
Online Qualitative Research

now in association with the ICG *

Nov 12th 2010

Are you sceptical about online qual? Worried about clients and digital agencies doing it themselves? Would like to try it but are not sure what approach will work best?

Join us on this tour, which will expand your vocabulary and your mind about what is possible, useful and potentially dangerous in online qualitative approaches. This is not just about taking standard techniques online, but understanding where and how in the universe qualitative information is being generated and how it can be used:

• ‘Listening’, harvesting and analysing qualitative information from the web
• Using social media to conduct research
• Webnography – the study of naturally occurring groups and conversations
• Ethnography lite tools and platforms; (including mobile phone apps) and immersive online research
• Bulletin board focus groups and private social networks
• Online focus groups – chat and audio-visual
• Online tools that replicate offline tasks (e.g. for pre and post tasking)
• Online communities for market research and other purposes
• Creativity, Co-creation, and Crowdsourcing
• Predictive market models

Also

• Practicalities; respondent recruitment, incentives and engagement, client interaction, analysis and software
• Multi-national studies online

This course is an overview of the main ways online research is being used for qualitative insight by clients, researchers and digital agencies. You will come away with

• An understanding of what’s out there, how it works and when and why you might want to use it. Everyone will have the chance to use an online pre-task platform, and get involved in demonstrations of the techniques. You can also participate (see over).
• Examples of how the techniques generate qualitative insight.
• Knowledge to combine online and traditional techniques in multi-method approaches that are creative, robust and insightful.
• A guide to the online platforms and programs that enable you to explore more of this universe.

Following the Essential (one day) Guided Tour, we have made it possible for you to fully experience an online group and bulletin board group. From whatever desktop you like

Your Tour guides:

Joanna Chrzanowska of QualitativeMind, professional trainer in qualitative methods

John Griffiths PAAB (nominee for best speaker/ best paper at MRS Conference on the future of online research


Fee

The cost for such a journey is remarkably reasonable, with a 10% discount for every Universal Traveller who books before Oct 22nd. Fees must be settled before the course on Nov 12th.

So full fee £360+ 63 VAT Total £423

Or discounted £324+ £56.70 Total £380.70

Please note that to enable us to hold these prices you will need to download and print your own course materials.

If you want to come on the course or book a colleague on then contact us here