AQR in association with Mike Imms Partners in Development proudly presents

The Essential Guide to the Universe of
Online Qualitative Research

the course most wanted by AQR members*

July 16th 2010

Are you sceptical about online qual? Worried about clients and digital agencies doing it themselves? Would like to try it but are not sure what approach will work best?

Join us on this tour, which will expand your vocabulary and your mind about what is possible, useful and potentially dangerous in online qualitative approaches. This is not just about taking standard techniques online, but understanding where and how in the universe qualitative information is being generated and how it can be used:

‘Listening’, harvesting and analysing qualitative information from the web
Using social media to conduct research
Webnography – the study of naturally occurring groups and conversations
Ethnography lite tools and platforms; (including mobile phone apps) and immersive online research
Bulletin board focus groups and private social networks
Online focus groups – chat and audio-visual
Online tools that replicate offline tasks (e.g. for pre and post tasking)
Online communities for market research and other purposes
Creativity, Co-creation, and Crowdsourcing
Predictive market models

Also

Practicalities; respondent recruitment, incentives and engagement, client interaction, analysis and software
Multi-national studies online

This course is an overview of the main ways online research is being used for qualitative insight by clients, researchers and digital agencies. You will come away with

An understanding of what’s out there, how it works and when and why you might want to use it. Everyone will have the chance to use an online pre-task platform, and get involved in demonstrations of the techniques. You can also participate (see over).
Examples of how the techniques generate qualitative insight.
Knowledge to combine online and traditional techniques in multi-method approaches that are creative, robust and insightful.
A guide to the online platforms and programs that enable you to explore more of this universe.

Following the Essential (one day) Guided Tour, if you want to further immerse yourself in the online qual experience we have devised alternative tour itineraries; (the Deluxe and the Ultimate) options to enable you to fully experience an online group and/or a bulletin board group.

The De Luxe tour experience gives you the option of taking part either in a one hour Online Focus Group (known as an OFG - chat based, no webcams needed) or a three day bulletin board after the main tour. You participate when you have time during the 3 days in a BBFG (Bulletin Board Focus Group). You will experience both of these from a respondent’s perspective and be given hints and tips on how to run your own.

The Ultimate Tour experience gives you all the elements together, the trip, the Bulletin Board and the Online Focus Group. (If you have run BBFGs or OFGs before you will find these are familiar territory.)

Your Tour guides:

Joanna Chrzanowska of QualitativeMind, professional trainer in qualitative methods

John Griffiths PAAB (nominee for best speaker/ best paper at MRS Conference on the future of online research

Andrew Therkelsen of Discovery Research, an AQR Education committee member.

Other speakers will present short case studies of how they have used the techniques, either live or in digital format.

Fee

The cost for such a journey is remarkably reasonable, with discounts for AQR members, and discounts for every Universal Traveller who books before June 18th. And everyone gets a free guide to the online tools and platforms currently available.

Tour	Cost for Universal Travellers	Discount for bookings before June 18th	Travellers who are AQR members		Further discount for AQR members booking before June 18th
Day tour of the Universe	£ 295	£ 265		£ 245	£ 225
De Luxe with BBFG	£ 315	£ 285		£ 265	£ 245
De Luxe with OFG	£ 315	£ 285		£ 265	£ 245
Ultimate tour with BBFG and OFG	£ 335	£ 295		£ 285	£ 265

Please note that to enable us to hold these prices you will need to download and print your own course materials.

If you want to come on the course or book a colleague on then contact us here

AQR in association with Mike Imms Partners in Development proudly presents

The Essential Guide to the Universe of Online Qualitative Research

July 16th 2010

The Essential Guide to the Universe of
Online Qualitative Research