Background

This programme is designed for those whose clients are marketers (brand and marketing managers, marketing directors).

Almost all marketing services activity is a sub-set of client's marketing activity. To truly understand the role and significance of their own contribution to the client's marketing activity, those in marketing service agencies need to understand and empathise with the broader marketing context. This covers both the key theories of marketing and brand management, and what it is their clients do when they're not in meetings with the agency.

Purpose and Aims

The purpose of this workshop is to help account managers gain sufficient knowledge of marketing and brand management at both a conceptual and operational level in order to develop closer rapport and more relevant, added value work for their clients.

For

All who have to deal with marketing clients, but who don't have first-hand experience of working in marketing.

Format

A two-day workshop comprising informal lectures, delegate exercises and role reversal to give account managers direct insights into the world of marketing clients.

Benefits

From this workshop delegates will:

• Learn the core theories of marketing and brand management.
• Gain insights into the variety of tasks, responsibilities, and priorities of marketing clients.
• Build better understanding of clients' perspectives and closer rapport.
• Understand more clearly why clients behave the way they do, and how they view the agency and its staff.
• Enhance their value to clients, by enabling them to engage in broader strategic/business debates.

Contact Mike Imms - email us or telephone 01243 814777.