Background

Designed for those with little or no experience, this course covers the basic skills and includes an opportunity for delegates to practise running part of a group, (which is videoed) with personal feedback and guidance.

Format

Usually a two-day programme which can be run either in your own offices/general venue (with video recording and playback equipment) or in a viewing studio.

Training Style

Highly interactive, and participative sessions, based on sound theory. Key theory explained in short lectures. Backed up with comprehensive workbook.

Key Subjects

• Principles of moderating, including the importance of gathering relevant information, and respondent perspectives.
• Active listening skills.
  • Asking good questions.
  • Probing and other eliciting skills.
• Managing group dynamics.
  • The role(s) of the moderator.
  • Managing the process of a group.
  • Including everyone in the discussion.
  • Dealing with dominant and quiet respondents.
• Brief introduction to more advanced techniques.
• Devising and using stimulus material.
• Developing a discussion guide.

• Moderating exercise (includes opportunities for all delegates to moderate and to experience being a respondent) - video.
• Feedback on moderating exercise.
• Insights into personal style and skill development priorities.

Contact Mike Imms - email us or telephone 01243 814777.

See also: Advanced Qual (plus of course The Qual Programme of 'open courses').