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Creative Toolbox for Discussion Guides - get the X Factor

Friday 23^rd April 2010

Stand out in a proposal

Make your focus groups work harder with easy routes to insights

Involve respondents and clients with engaging techniques

PLUS Easy to use guide for instant inspiration

Are you pressed for time, short of ideas, yet reluctant to dig out the old favourites yet again? Or do you know what you want to do but don’t know how to justify its benefits to clients? Do you want a way to showcase your thinking to create winning proposals?

Book now for this invaluable hands-on training workshop

Keep respondents engaged and clients happy. Help people to remember and describe their experiences of situations and products; get at underlying attitudes and focus on details.  Help people best express they way they think about a brand, category or a process and clarify their emotions, motivations and intuitions.

Includes a list of suggestions for pre-tasks and highlights tools that are perfect for online.

What you will get from the day:

• Why you need to use techniques, and what to use when
• Variations on association and different types of mapping that help respondents visualise categories, decision-making and priorities. 
• Simple storytelling tools to explore experiences
• Working with visualisation, imagery and metaphors to overcome the limitations of just talking
• Expression of intuitions and vague feelings: what respondents find hard to verbalise
• Construction techniques – collaging and serious play for creating self-insight
• Laddering to understand the consequences of preferences
• Enactment, to explore how actions affect choices
• How to apply the techniques smoothly and overcome any barriers.

Benefits

• Create winning proposals
• Enable you to squeeze the maximum value out of your fieldwork
• Make it easy to choose the right tool for the right job
• Give you much richer and deeper material to analyse
• Give you confidence and knowledge to support your guide suggestions
• And overall, increase the relevance and scope of the research you run.

With a comprehensive, practical, reference guide you can use for years afterwards.
For researchers with some experience of moderating groups or depths. You will find your own level and comfort zone by trying the techniques yourself and in being a ‘respondent’ for others. The reference guide is comprehensive and we will concentrate on the techniques that are less familiar for participants, so you can stretch your knowledge.

Tutors Joanna Chrzanowska and Chiara Vascotto          £295 per delegate+ VAT

Joanna has probably conducted close to 4000 groups in a long career as a researcher. She is now dedicated to developing knowledge in qual, coaching and training. She is the author of Interviewing Groups and Individuals in Qualitative Market Research and regularly runs courses and workshops for a range of organisations.

Chiara has worked in Market Research for over a decade, notably for rdsi and Flamingo, specialising in international qualitative. Over the years she has been strongly involved in qualitative training, including work for the AQR and for Enfoque, Brazil.  Chiara has recently set up on her own, with a view to dedicate more time to training and coaching.

Book now, by using the form below or contacting partners@mikeimms.co.uk, phone 07740 125794

As the course involves practical exercises for every delegate we have to limit places. Please book early to avoid disappointment.  We reserve the right to cancel the course if there are fewer than 5 delegates.


Joanna talks about the course here:


If you have any questions or comments please or contact us here