Background

New perspectives and profound insights into clients' brands are the aim of almost all who work within marketing services.

But you can't begin to do that unless you understand what brands and branding are all about.

This one-day workshop will help you learn to look at brands in ways that are professional, rigorous, relevant, and above all imaginative.

Purpose and Aims

The day provides delegates with appropriate brand theory and best practice, and techniques to help develop your skills in understanding and interpreting brands. It has been designed to be thorough - but also exciting, inspirational and fun, and to transform looking at brands into seeing them.

It will provide you with the wherewithal to apply rigorous and creative thinking to your clients' brands - and rise above the run-of-the-mill to be a more respected adviser to your clients.

For

Those with two plus years' experience - especially those who are beginning to deal direct with clients, make recommendations etc.

Format

A full day with a series of tutorials, short lectures and case examples, including creative exercises and syndicate work to ensure you understand how to apply the principles and learning.

Benefits

From this workshop you will gain:

• Background on key aspects of brand theory.
• A knowledge of brand-speak and marketers brand language.
• Analytical and creative techniques for exploring, seeing and interpreting brands.
• Imaginative tools for seeing below the brand surface.

Contact Mike Imms - email us or telephone 01243 814777.

See also: Fundamentals of Marketing and Advanced Marketing